They're all wearing black which can be used to represent power and mystery. Fire used to represent danger.
How does the images link to the song?
They employ war imagery to imply that they are going to "Run This Town" by force, the town being the industry.
How does it promote the band/singer?
It implies that they are the best or the most powerful.
How does it get you to remember the song?
Throughout the video there is a feeling of chaos which makes the viewer feel uneasy. Purposely uses dark imagery to get people talking and evoke conspiracy theories.
How have you tried
to facilitate and encourage your own creativity?
I’ve tried to encourage my creativity by brainstorming
ideas
Did you experience limits/blocks on your own
creativity?
When making our films we had to be realistic in the props
we could get therefore some of our more creative ideas had to be discarded.
How easy/difficult was it to be creative while
still working to the brief?
It’s less easy because your creativity can be restricted
in view of the fact you have a brief to follow
Did working within conventions stifle your
creativity?
No.
To what extent did you need to work with
others and ‘bounce ideas’ off other people to be truly creative?
When working with others we were able to expand on our
own individual ideas which evoked further creativity.
How much of your creativity was about trial
and error?
Alot
To what extent was a lack of confidence an
issue in terms of your creativity? It wasn’t.
To what extent was a lack of technical
competence/confidence an obstacle to your creativity? In the editing process it was initially difficult for me
to comprehend iMovie due to the fact I’m so familiar to the Windows interface
therefore the transition was difficult.
Screening We screened our movie to an audience of both young people aged 16-18 and some older people, to get their feedback. As well as this, while screening our movie, we recorded them with the aim of seeing there reaction. After they watched our movie some of them filled out a questionnaire. The results of the screening and the questionnaire can be found below:
Son Of The Law (Main task) Preliminary task In the construction of my preliminary task my group, who consisted of Yusuf, Nile and I, used various forms of continuity editing. For example, we used parallel editing, which is crosscutting between scenes happening simultaneously but in different locations, to show the two characters having a phone conversation.
As well as this, we experimented with shot reverse shot to show the two characters having a conversation face to face. An over the shoulder shot was used in this instance. This was successful in view of the fact we didn’t break the 180 rule.
Another form of continuity editing we used was match on action, which allowed us to give the impression of continuous time. This was executed well but I think the cuts on the match on actions should have been faster.
We also attempted a dolly shot in my preliminary task to show the antagonist walking away. However, this didn't turn out as well as we would have liked due to the fact the when wheeling the dolly, which we had made using an office chair, my camera wasn't stationary therefore the shot was shaky which wasn't my intention.
In my main task my group, who consisted of Daniel, Nile and I did several things differently. For example, the location was both an exterior and interior (various locations) whereas in my preliminary task my entire movie was shot inside (one location). Therefore we encountered different problems for example; in my preliminary task the sound quality was good however in my main task the wind made my sound quality poor.
setting of main task
setting of preliminary
Consequently, we had to add in several post-synchronised sound such as door slams, heart beating, breathing etc. As well as this, the sound also differed in view of the fact while, the entire sound of my preliminary was diegetic sound in the form of dialogue, in my main task we had a non diegetic soundtrack that was incorporated into my film to add suspense. Another way filming of my main task differed from the preliminary task was that my main task had an establishing shot that set the scene of the park. The movies also differed because in my preliminary task we used a tripod for all the filming but in my main task in order to create a sense of realism we used handheld camera to create shaky cam. Shaky cam was also used to reflect the emotions that the protagonist was experiencing.
In contrast to my preliminary task, which had two characters, my main task only had one character was given prevalence to emphasise his importance. This allowed the audience to immediately acknowledge who the protagonist was so they could build a relationship with him from the beginning. Another camera technique employed in my main task was a tracking shot showing the protagonists feet as he ran. Another difference was in the main task a 360 shot was used to reflect the fact he was searching for a way out. Finally, the lighting of the final product of my two tasks differed. In my preliminary task all the light in the shot was from a natural source or inside lighting. However, in my main task, due to the fact we shot at various locations at different times of the day we deliberately used artificial lighting. As well as this artificial lighting was used to create low key lighting to build suspense. However, the final product of the two tasks did share similarities. For example, I was able to apply the match on action technique I learnt during the construction of my preliminary task, in the construction of my main task.
The subtitles that the knowledge we learnt how to make during our preliminary task influenced our decision to use subtitles as a reference to time in our main task.
What have I learnt?
Overall, the difference between the final product of my
Main Task and Preliminary Task was evident for several reasons. Firstly, we
only had a limited amount of time to film our Preliminary Task which meant that
the filming and planning process of production was rushed. On the other hand,
when filming our Main Task we had a longer time period to film. As well as
this, unlike our preliminary task we collectively took into account the Mise En
Scene of our film for example the location was carefully planned and the
costume of our main character was also planned. This differed from our
Preliminary Task where we could only film in school which meant our characters
had to be in uniform which made our film less realistic. Furthermore, the final
product of our main task was better because due to the longer time period to
edit and film we were able to research sound, camera work and editing and
opening titles. As a group, we learnt that in order to have an effective final
product there must be consideration of Camera Work, Editing, Mise en Scene and Sound.
As revealed by the presentation, although they may be positives if our movie was distributed by Universal, I believe it would be more appropriate if our movie is distributed by a company like Momentum who specialise in distributing independent movies within the UK. Due to the fact our movie has an unknown British cast and lead and is set in London, with low setting costs choosing Momentum would be good as the movies they've distributed have had significantly lower budgets than Universal.
Below is a video I made describing the different types of Psychographics: Psychographics is the study of personality, values, attitudes, interests, and lifestyles. below is a description of the 7 Psychographics.
Resigned
Rigid, strict, authoritarian and chauvinist values,
oriented to the past and to Resigned roles. Brand choice stresses safety,
familiarity and economy. (Older)
Struggler
Alienated, Struggler, disorganised - with few resources
apart from physical/mechanical skills (e.g. car repair). Heavy consumers of
alcohol, junk food and lotteries, also trainers. Brand choice involves impact
and sensation.
Mainstreamer
Domestic, conformist, conventional, sentimental,
passive, habitual. Part of the mass, favouring big and well-known value for
money 'family' brands. Almost invariably the largest 4Cs group.
Aspirer
Materialistic, acquisitive, affiliative, oriented to
extrinsics ... image, appearance, charisma, persona and fashion. Attractive
packaging more important than quality of contents. (Younger, clerical/sales
type occupation)
Succeeder
Strong goal orientation, confidence, work ethic,
organisation ... support status quo, stability. Brand choice based on reward,
prestige - the very best . Also attracted to 'caring' and protective brands
... stress relief. (Top management)
Explorer
Energy - autonomy, experience, challenge, new
frontiers. Brand choice highlights difference, sensation, adventure,
indulgence and instant effect - the first to try new brands. (Younger -
student)
Reformer
Freedom from restriction, personal growth, social
awareness, value for time, independent judgement, tolerance of complexity,
anti-materialistic but intolerant of bad taste. Curious and enquiring,
support growth of new product categories. Select brands for intrinsic
quality, favouring natural simplicity, small is beautiful.(Higher Education)
